Austin PBS Grand Opening

Austin PBS marked their 60th anniversary with the Grand Opening of their new home at the Austin Community College Highland Campus in 2022. The goal of the event was to welcome the Austin community into our new facilities with an event to tour the studio, meet PBS Kids characters, listen to live music, enjoy food trucks and join in activities for all ages.

We got the word out about our free Community Day through digital and print ads as well as social media. Through the success of that advertising, Austin PBS welcomed more than 3,500 community members through the doors. The Austin American Statesman also covered the event here: Austin PBS hosts grand opening of new home at Austin Community College's Highland campus

Simultaneously, we ran a campaign around Austin informing the community of our new home at ACC Highland. These took the form of digital ads, billboards, and CapMetro ads on buses and trains.

Role

Art & Design Lead
Creative Production

Credits

Campaign Direction: lookthinkmake
Event Production: Red Velvet
Design: Kat Davis
Event Photography: Jessica Frey